113. In Arabia, the Ka'bah was not merely a sacred place of worship. Thanks to its central position and its sanctity, it nurtured the economic and cultural life of the whole peninsula. Since the entire populace was drawn towards the Ka'bah for the performance of Hajj and 'Umrah, their coming together brought about a measure of unity in the life of the Arabs which was otherwise rent with disunity. This enabled the people of various regions and tribes to establish social and cultural ties among themselves. Moreover, the security which reigned in the vicinity of the Ka'bah provided an impetus to creative literary activity, with the result that in the fairs held in the sacred territory, poets placed their poetic compositions before the audience, trying to excel one another. This led to the growth and flowering of their language and literature. Thanks, again, to the peace and security which reigned in the sacred territory, it became a major centre of trade and commerce. Moreover, since certain months of the year were regarded as sacred months in which there could be no bloodshed, the Arabs enjoyed peace and security for about a quarter of the year. It was during this period that caravans moved in freedom and with ease from one end of the peninsula to the other. The custom of consecrating animals for sacrifice, marked off from others by the collars around their necks, also facilitated the movement of caravans, for whenever the Arabs saw those animals with their collars signifying consecration for sacrifice, they-bent their heads in reverence and no predatory tribe had the courage to molest them.